Where does Valentine’s Day come from?
Valentine’s Day, celebrated on February 14th, has roots in ancient Rome.
It is associated with Saint Valentine, a priest who secretly performed marriages despite the ban imposed by Emperor Claudius II Gothicus. Legend says he signed a farewell letter before his execution: “From your Valentine.”
During the Middle Ages, February 14th also became linked to the beginning of birds’ mating season, strengthening its romantic symbolism.
Why give flowers on Valentine’s Day?
Flowers symbolize love, passion, and devotion. Red blooms in particular express deep romantic feelings.
However, many roses sold in February are imported from far away, increasing their environmental impact. Choosing locally grown, seasonal flowers is a more sustainable and meaningful alternative.
In southern France, the region of Var is known for its flower production.
Flowers grown in the Var for a Valentine’s bouquet
In February, local growers in the Var cultivate:
Anemones – Elegant winter flowers with vibrant colors.
Ranunculus – Lush, layered blooms symbolizing charm and attraction.
Tulips – Available early in Provence in romantic shades.
Carnations – Long-lasting and refined.
Mimosa – Bright, fragrant, and emblematic of southern France.
Why choose local flowers?
✔ Lower carbon footprint
✔ Fresher and longer-lasting
✔ Support for local farmers
✔ More seasonal and authentic
This Valentine’s Day, a bouquet from the Var is both romantic and responsible.
